Rose Containerline’s Playbook for Scaling Operations Without Adding Headcount

At a glance

• $16,000+ — In invoice discrepancies identified and root-caused
• 50% increase — In operator accrual compliance
• 3–5 days — Faster cash flow cycle

Challenge

Rose Containerline encountered several operational challenges that hindered both efficiency and scalability across their processes. One major issue was the manual extraction and auditing of drayage invoices, which consumed significant time and introduced frequent errors. Additionally, transport partners often submitted accrual information in lump sums or used incorrect charge codes, resulting in data discrepancies and unplanned costs.

Their reporting capabilities were also limited. Generating business intelligence required running multiple reports manually, which added unnecessary complexity and slowed decision-making. Compounding the issue, salespeople lacked access to CargoWise and had to rely on external dashboards that were difficult to interpret. This lack of visibility was further exacerbated by missing shipment context, such as whether a shipment was routed or house, forcing the operations team to step in and manually clarify data for the sales team.

Recognizing these challenges, Rose Containerline began exploring smarter, more scalable solutions to streamline operations and empower their teams with better insights.

Why They Chose Expedock

Rose Containerline chose Expedock due to:

• Automation of Key Processes: Expedock provided a solution to automate shipment creation, invoice entry, and reconciliation, reducing the need for manual data entry and enabling the team to focus on more valuable tasks.
• Accuracy in Data Entry: Expedock's AP automation improved the accuracy of invoice entry, preventing discrepancies caused by incorrect or lump-sum data entry.
• Cost Savings: By automating key processes, Rose Containerline was able to identify discrepancies and eliminate unnecessary costs, saving significantly in the long run.

Solution

Expedock implemented the following solutions for Rose Containerline:

• AP Automation: Automated the process of extracting, auditing, and entering drayage invoices, ensuring accurate data entry and reducing the time spent on manual tasks.
• Shipment Operations Automation: Streamlined shipment creation processes, enabling Rose to handle increased volumes without adding additional headcount.
• Freight BI Dashboard: Simplified Rose’s BI setup and provided the sales team with easily digestible data that aligned with their needs, without overwhelming them with unnecessary details.
• eBPO Services: Enabled Rose to scale their operations without increasing headcount, optimizing resources and improving operational efficiency.

Implementation and Onboarding Steps

Here is how we introduced and implemented each solution to Rose Containerline.

1. Automation Workflows

2. Freight BI Dashboard

3. eBPO Services

Results

The implementation of Expedock’s solutions delivered measurable improvements across Rose Containerline's operations. Key outcomes included:

1. Time Savings: Rose Containerline eliminated manual data entry for invoices and shipment creation, freeing up time for customer service and other high-priority tasks.
2. Improved Accuracy: Automation significantly reduced discrepancies, with over $16,000 in discrepancies identified and the root causes addressed.
3. Increased Compliance: Operator accrual compliance increased by 50%, reducing financial risks and ensuring more accurate financial reporting.
4. Cash Flow Improvement: The automation of invoice entry and reconciliation improved the cash flow cycle by 3 to 5 days, helping Rose Containerline manage its finances more effectively.
5. Sales Team Empowerment: With simplified reporting and easy-to-understand shipment data, the sales team was able to work more efficiently, reducing reliance on the operations team for data interpretation.